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Perplexity wants to reinvent the web browser with AI—but there’s fierce competition

Linda Torries – Tech Writer & Digital Trends Analyst by Linda Torries – Tech Writer & Digital Trends Analyst
March 2, 2025
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Perplexity wants to reinvent the web browser with AI—but there’s fierce competition
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The Rise of Generative AI: Perplexity’s New Browser

What’s New with Perplexity?

Perplexity, a company that has been making waves in the tech world, has been expanding its offerings by launching a deep research tool that competes with similar products from OpenAI and Google, as well as Sonar, an API for generative AI-powered search. This move marks a significant step in the company’s efforts to solidify its position in the ever-evolving landscape of artificial intelligence (AI).

The Browser Market

However, Perplexity will face stiff competition in the browser market, where Google’s Chrome dominates the world of web browsing. Despite its lead in AI search, Perplexity is not the first to introduce a browser with heavy use of generative AI features. The Browser Company, for instance, showcased its Dia browser in December, which allows users to type natural language commands into the search bar to find documents, web pages, or create calendar events. While it’s unclear what Perplexity’s plans are, it’s likely that their new browser will offer similar features.

Types of AI Tools

Most consumer-facing AI tools have emerged in one of three forms:

  1. General-Purpose Chatbots: These are AI-powered chatbots, such as OpenAI’s ChatGPT and Anthropic’s Claude, designed to assist with various tasks.
  2. Trained Deep Learning Models: These models are integrated into existing software, like Adobe Photoshop or Apple’s iOS, to enhance functionality.
  3. Standalone AI Applications: These are software applications that use AI features to remake categories, such as the Cursor IDE.

The Future of AI Applications

While AI-specific applications in existing categories have been scarce, we can expect to see more emerging in the next couple of years. As AI continues to evolve, we’ll likely see more innovative applications that blur the lines between traditional software and AI-powered tools.

Conclusion

Perplexity’s latest move is a significant step in the company’s efforts to harness the power of AI. With its new browser, it’s likely to offer users a more intuitive and seamless experience. As the AI landscape continues to evolve, we can expect to see more innovative applications that transform the way we interact with technology.

Frequently Asked Questions

  • What is Perplexity’s new browser like?
    • Perplexity has not publicly disclosed details about its new browser, but it’s likely to offer features similar to those seen in The Browser Company’s Dia browser.
  • What types of AI tools are currently available?
    • General-purpose chatbots, trained deep learning models, and standalone AI applications.
  • What’s the future of AI applications look like?
    • We can expect to see more AI-specific applications in existing categories, transforming the way we interact with technology.
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Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries is a skilled technology writer with a passion for exploring the latest innovations in the digital world. With years of experience in tech journalism, she has written insightful articles on topics such as artificial intelligence, cybersecurity, software development, and consumer electronics. Her writing style is clear, engaging, and informative, making complex tech concepts accessible to a wide audience. Linda stays ahead of industry trends, providing readers with up-to-date analysis and expert opinions on emerging technologies. When she's not writing, she enjoys testing new gadgets, reviewing apps, and sharing practical tech tips to help users navigate the fast-paced digital landscape.

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