Introduction to Veo 3 AI Model
Since Google released its Veo 3 AI model, social media users have been having fun with its ability to quickly generate highly realistic eight-second clips complete with sound and lip-synced dialogue. TikTok’s algorithm has been serving plenty of Veo-generated videos featuring impossible challenges, fake news reports, and even surreal short narrative films, to name just a few popular archetypes.
The Rise of AI-Generated Content
Among all the AI-generated video experiments spreading around, a surprising counter-trend has emerged on TikTok. Amid all the videos of Veo-generated avatars pretending to be real people, there are now also a bunch of videos of real people pretending to be Veo-generated avatars.
"This has to be real. There’s no way it’s AI."
I stumbled on this trend when the TikTok algorithm fed me a video topped with the extra-large caption "Google VEO 3 THIS IS 100% AI." As I watched and listened to the purported AI-generated band that appeared to be playing in the crowded corner of someone’s living room, I read the caption containing the supposed prompt that had generated the clip: "a band of brothers with beards playing rock music in 6/8 with an accordion."
The video was posted by Kongos, an indie band that you might recognize from their minor 2012 hit "Come With Me Now." And after a little digging, I discovered the band in the video was actually just Kongos, and the tune was a 9-year-old song that the band had dressed up as an AI creation to get attention.
The Power of Novelty
Here’s the sad thing: It worked! Without the "Look what Veo 3 did!" hook, I might have quickly scrolled by this video before I took the time to listen to the (pretty good!) song. The novel AI angle made me stop just long enough to pay attention to a Kongos song for the first time in over a decade.
Conclusion
The emergence of Veo 3 AI model has not only led to the creation of realistic AI-generated content but also inspired real people to pretend to be AI-generated avatars. This trend highlights the power of novelty and creativity in capturing people’s attention on social media platforms. As AI technology continues to evolve, it will be interesting to see how users adapt and respond to these advancements.
FAQs
- What is Veo 3 AI model?
Veo 3 AI model is a technology developed by Google that can quickly generate highly realistic eight-second clips complete with sound and lip-synced dialogue. - What kind of content is being created with Veo 3 AI model?
Users are creating a variety of content, including impossible challenges, fake news reports, and surreal short narrative films. - Why are real people pretending to be Veo-generated avatars?
Real people are pretending to be Veo-generated avatars to capture attention and create a sense of novelty on social media platforms. - What is the benefit of using the Veo 3 AI model as a marketing hook?
Using the Veo 3 AI model as a marketing hook can make people stop and pay attention to content that they might have otherwise scrolled by.
