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Navigating AI in Video Production

Linda Torries – Tech Writer & Digital Trends Analyst by Linda Torries – Tech Writer & Digital Trends Analyst
November 24, 2025
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Introduction to the Impact of AI on the Creative Industry

The rise of Artificial Intelligence (AI) has been transforming various sectors, and the creative industry is no exception. Top creators have started using more rough-looking thumbnails for their videos, as AI has made polished thumbnails too easy to create. This shift is an attempt to help videos stand out in a crowded online space.

The Role of AI in Content Creation

AI has lowered the barriers for content creation, leading to an influx of new creators. As a result, the demand for thumbnail artists has soared, even at the lower end. This might seem counterintuitive, given that AI makes it easier for creators to make thumbnails themselves. However, the sheer volume of new content has created a need for more thumbnail artists.

Predictions on the Future of the Industry

Industry professionals have varying opinions on when AI will disrupt their sector. Some, like Hwang, predict that AI will not completely take over for the next three years. Others, like actor Erik Passoja, believe that big movie studios will be gone in three to five years. Meanwhile, Tess Dinerstein, a vertical drama actor, thinks that verticals will never go fully AI, as audiences prefer human-created content.

The Value of Human-Created Content

Gille Klabin, an independent filmmaker, believes that high-quality human films will always have a place in the industry. He argues that while AI can replicate derivative work, it cannot replace the unique element of human consciousness. This perspective is shared by others, who think that the best human-created work will continue to stand out.

Adapting to the AI Revolution

Some industry professionals, like Accetturo, have become AI evangelists, teaching others how to adapt to the coming AI revolution. They believe that AI is a tsunami that will wipe out everyone, and that learning to surf – or adapt to AI – is essential for survival. This mindset has led to the creation of resources, such as newsletters, that aim to educate filmmakers on how to work with AI.

Conclusion

The impact of AI on the creative industry is complex and multifaceted. While some predict a complete takeover by AI, others believe that human-created content will continue to thrive. As the industry evolves, it is essential for professionals to adapt and learn how to work with AI. By doing so, they can ensure their survival and continue to create high-quality content that resonates with audiences.

FAQs

  • Q: Will AI replace human creators in the industry?
    A: The answer is unclear, with varying opinions among industry professionals. Some predict a complete takeover, while others believe that human-created content will continue to thrive.
  • Q: How can creators adapt to the AI revolution?
    A: By learning to work with AI and adapting their skills to the new landscape. This can involve learning new tools and techniques, as well as focusing on high-quality, unique content that AI cannot replicate.
  • Q: What is the current state of the thumbnail art industry?
    A: Despite AI making it easier for creators to make thumbnails themselves, the demand for thumbnail artists has soared due to the increased volume of new content.
  • Q: What is the predicted timeline for AI disruption in the industry?
    A: Predictions vary, with some expecting AI to take over in three to five years, while others believe it will take longer.
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Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries is a skilled technology writer with a passion for exploring the latest innovations in the digital world. With years of experience in tech journalism, she has written insightful articles on topics such as artificial intelligence, cybersecurity, software development, and consumer electronics. Her writing style is clear, engaging, and informative, making complex tech concepts accessible to a wide audience. Linda stays ahead of industry trends, providing readers with up-to-date analysis and expert opinions on emerging technologies. When she's not writing, she enjoys testing new gadgets, reviewing apps, and sharing practical tech tips to help users navigate the fast-paced digital landscape.

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