Preparing Your Personal and Business Brands for AI
Companies lacking online discoverability, credibility, and relatability may as well forget about competing in today’s AI-driven digital landscape. To stand out from the crowd and compete, leaders need to get their personal and business brands AI-ready. According to branding expert Karen Tiber Leland, there are seven essential steps to prepare personal and business brands for AI.
Embrace Education and Experimentation
Stop avoiding AI and take the first step towards preparing your brand by educating yourself with online resources and experimenting with how AI can work for your personal and business brands.
Create a Parallel CEO Brand
82% of all Americans agree that companies are more influential if their CEO and executives have a personal brand. However, many C-suite leaders still believe they don’t need to create a parallel brand. It’s time to change this mindset and recognize that a parallel CEO brand is essential for success.
Consistently Create High-Quality Content
AI models can better understand and generate contextually relevant and accurate responses as they become more advanced. To be AI-ready, consistently create an abundance of online, high-quality content, such as articles, blog posts, podcasts, media interviews, social media posts, and videos.
Take a Fresh Look at Your Target Audience
Knowing whom you are trying to reach and their concerns is critical in being AI-ready. AI itself can be a good source of gaining data and insights about what your target audience is now wanting and needing.
Monitor Your Online Reputation
Keep track of when you are mentioned online, by whom, and what is said. A whole host of AI online reputation management tools can help you stay on top of your personal and business brands and address any issues sooner rather than later.
Flip the Focus of Your Social Media
A robust social media presence is essential in building a brand. However, 80% of most companies’ posts focus on the company, with only 20% being educational or entertaining. Flip this and start having 80% of your posts written around keywords, industry topics, trends, customer interests, and thought leadership.
Teach Google Who You Are and What You Stand For
To be an authority, you must author something. Write at least one long-form (600-1000 words) social media or blog post a month. Additionally, measuring social media solely through the lens of ‘engagement’ is a mistake. Part of the purpose of today’s social media posting is to make yourself discoverable to Google and to teach it who you are and what you stand for.
Conclusion
The bottom line is that ignoring the trend of AI and chatbots in business and personal branding is a significant mistake. Remember that even if you are not preparing your personal and business brands for AI – your competitors are.
FAQs
- What is the importance of creating a parallel CEO brand?
Answer: 82% of all Americans agree that companies are more influential if their CEO and executives have a personal brand. - How can I create high-quality content for my brand?
Answer: Consistently create an abundance of online, high-quality content, such as articles, blog posts, podcasts, media interviews, social media posts, and videos. - How can I flip the focus of my social media?
Answer: Flip the focus of your social media by writing 80% of your posts around keywords, industry topics, trends, customer interests, and thought leadership.
