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AI firms blindsided by beefed up robots.txt instructions

Linda Torries – Tech Writer & Digital Trends Analyst by Linda Torries – Tech Writer & Digital Trends Analyst
September 11, 2025
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Introduction to Really Simple Licensing

Leading Internet companies and publishers, including Reddit, Yahoo, Quora, Medium, The Daily Beast, Fastly, and more, are introducing a new standard to end AI crawlers from scraping content without permission or compensation. This new standard is called "Really Simple Licensing" (RSL) and it evolves robots.txt instructions by adding an automated licensing layer. The RSL standard is designed to block bots that don’t fairly compensate creators for content.

What is Really Simple Licensing?

The RSL standard is an open, decentralized protocol that makes clear to AI crawlers and agents the terms for licensing, usage, and compensation of any content used to train AI. It is free for any publisher to use and is based on the "Really Simple Syndication" (RSS) standard. RSL terms can be applied to protect any digital content, including webpages, books, videos, and datasets.

Key Features of RSL

The new standard supports a range of licensing, usage, and royalty models, including:

  • Free: allowing AI crawlers to use content for free
  • Attribution: requiring AI crawlers to give credit to the original creator
  • Subscription: requiring AI crawlers to pay a subscription fee to use content
  • Pay-per-crawl: publishers get compensated every time an AI application crawls their content
  • Pay-per-inference: publishers get compensated every time an AI application uses their content to generate a response

Creation of RSL

The RSL standard was created by the RSL Collective, which was founded by Doug Leeds, former CEO of Ask.com, and Eckart Walther, a former Yahoo vice president of products and co-creator of the RSS standard. The idea to use the RSS "playbook" to roll out the RSL standard arose after Leeds invited Walther to speak to University of California, Berkeley students at the end of last year.

Impact of RSL

The introduction of RSL is expected to have a significant impact on the way AI crawlers interact with online content. By providing a clear and automated way for publishers to specify the terms of use for their content, RSL aims to prevent AI crawlers from scraping content without permission or compensation. This could help to ensure that creators are fairly compensated for their work and that the online ecosystem is more sustainable.

Conclusion

The Really Simple Licensing standard is a significant development in the fight against AI crawlers scraping content without permission or compensation. By providing a clear and automated way for publishers to specify the terms of use for their content, RSL aims to create a more sustainable online ecosystem. With the support of leading Internet companies and publishers, RSL has the potential to make a major impact on the way AI interacts with online content.

FAQs

  • What is Really Simple Licensing?
    Really Simple Licensing (RSL) is an open, decentralized protocol that makes clear to AI crawlers and agents the terms for licensing, usage, and compensation of any content used to train AI.
  • Who created RSL?
    The RSL standard was created by the RSL Collective, which was founded by Doug Leeds, former CEO of Ask.com, and Eckart Walther, a former Yahoo vice president of products and co-creator of the RSS standard.
  • What types of licensing models does RSL support?
    RSL supports a range of licensing, usage, and royalty models, including free, attribution, subscription, pay-per-crawl, and pay-per-inference.
  • Is RSL free to use?
    Yes, RSL is free for any publisher to use.
  • What types of content can be protected with RSL?
    RSL terms can be applied to protect any digital content, including webpages, books, videos, and datasets.
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Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries is a skilled technology writer with a passion for exploring the latest innovations in the digital world. With years of experience in tech journalism, she has written insightful articles on topics such as artificial intelligence, cybersecurity, software development, and consumer electronics. Her writing style is clear, engaging, and informative, making complex tech concepts accessible to a wide audience. Linda stays ahead of industry trends, providing readers with up-to-date analysis and expert opinions on emerging technologies. When she's not writing, she enjoys testing new gadgets, reviewing apps, and sharing practical tech tips to help users navigate the fast-paced digital landscape.

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