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Amazon’s Alexa Relies on Sales of Pricier Devices for Survival

Linda Torries – Tech Writer & Digital Trends Analyst by Linda Torries – Tech Writer & Digital Trends Analyst
October 1, 2025
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Amazon’s Alexa Relies on Sales of Pricier Devices for Survival
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Introduction to Amazon’s New Devices

Amazon has released new devices, including the Echo Studio, Echo Dot Max, Echo Show 8, and Echo Show 11, as well as updated Fire TVs with Alexa+. These devices come with improved features and performance, but also with higher price tags.

New Echo Devices

The new Echo Studio and Echo Dot Max smart speakers have been released, with the Echo Studio featuring a smaller chassis than its predecessor and the Echo Dot Max having two speakers instead of one, claiming triple the bass capability of the Echo Dot (5th Gen). The Echo Show 8 and Echo Show 11 smart displays have also been released, with the Echo Show 8 priced at $180, 20 percent more than its predecessor, and the Echo Show 11 priced at $220, cheaper than the 10-inch Echo Show 10.

New Fire TVs with Alexa+

The updated Fire TV Omni QLED Series ranges from $350 to $1,200 for 50- to 75-inch models, with the preceding series launching in 2023 for $350 to $1,100. The new Fire TV 2-Series has a higher entry point of $160, while the Fire TV Stick Select with Alexa+ is cheaper than its other 4K sticks at $40. The new Fire TVs feature upgraded processors, which enable better performance and innovative features.

Pricing and Features

Numerous factors could impact pricing, including inflation, tariffs, and production costs. Amazon has stated that the new devices reflect significant investments in better sound quality, more responsive performance, and innovative features that customers have requested. The new speakers feature AZ3 and AZ23 Pro processors, which include a new “AI Accelerator designed to run AI edge models” and support for vision transformers, allowing for more advanced language models and image processing.

Upgrades and Improvements

The AZ23 Pro processor adds support for vision transformers, which can process images and more advanced language models. Both chips use a new proprietary sensor platform called Omnisense, which leverages various sensors and signals, including those from Echo Show smart displays’ cameras, as well as “audio, ultrasound, Wi-Fi radar, accelerometer, and Wi-Fi CSI.” This technology allows Alexa to intelligently act on various events happening in and around your home, enabling more personalized, proactive, and helpful experiences.

Conclusion

In conclusion, Amazon’s new devices come with improved features and performance, but also with higher price tags. The new Echo devices and Fire TVs with Alexa+ offer better sound quality, more responsive performance, and innovative features that customers have requested. While the prices may be higher, the upgrades and improvements make these devices worth considering for those looking to upgrade their smart home experience.

FAQs

  • Q: What are the prices of the new Echo devices?
    A: The Echo Studio and Echo Dot Max prices have not been specified, while the Echo Show 8 is priced at $180 and the Echo Show 11 is priced at $220.
  • Q: What are the features of the new Fire TVs with Alexa+?
    A: The new Fire TVs feature upgraded processors, which enable better performance and innovative features, including support for vision transformers and a new proprietary sensor platform called Omnisense.
  • Q: Why are the prices of the new devices higher?
    A: The prices are higher due to numerous factors, including inflation, tariffs, and production costs, as well as the significant investments made in better sound quality, more responsive performance, and innovative features.
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Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries is a skilled technology writer with a passion for exploring the latest innovations in the digital world. With years of experience in tech journalism, she has written insightful articles on topics such as artificial intelligence, cybersecurity, software development, and consumer electronics. Her writing style is clear, engaging, and informative, making complex tech concepts accessible to a wide audience. Linda stays ahead of industry trends, providing readers with up-to-date analysis and expert opinions on emerging technologies. When she's not writing, she enjoys testing new gadgets, reviewing apps, and sharing practical tech tips to help users navigate the fast-paced digital landscape.

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