Amazon Announces Improved Alexa+ for US Prime Members
New Conversational Alexa to Roll Out in the Next Few Weeks
After teasing it in September 2023 and reportedly facing delays, Amazon has officially announced that its more capable and conversational version of Alexa, known as Alexa+, will start rolling out to US Prime members for free in the next few weeks. For those who aren’t Prime subscribers, Alexa+ will be available for $20 a month.
Availability and Compatible Devices
The new feature will initially be available on the Echo Show 8, 10, 15, and 21 smart displays. Amazon has not provided a specific release date, but it is expected to start rolling out soon.
Alexa’s Struggles
Amazon is pinning its hopes on Alexa+ to revitalize its voice assistant business, which has failed to turn a profit. Despite being on 600 million devices, Alexa is primarily used for simple tasks like checking the weather, which don’t generate significant revenue. The emergence of generative AI chatbots has also outperformed what people can do with today’s Alexa, making it necessary for Amazon to revamp its approach.
Conclusion
Amazon’s new Alexa+ is a significant step towards revitalizing its voice assistant business. By offering a more conversational and capable version of Alexa to Prime members for free, Amazon is hoping to increase adoption and usage. However, it remains to be seen whether this new feature will be enough to turn the tide for Alexa’s struggling business.
FAQs
- When will Alexa+ be available?
Alexa+ will start rolling out to US Prime members in the next few weeks. - What devices will be compatible with Alexa+?
The Echo Show 8, 10, 15, and 21 smart displays will be the first devices to support Alexa+. - How much will Alexa+ cost for non-Prime subscribers?
Alexa+ will be available for $20 a month for non-Prime subscribers.
