Google’s Gemini Ultra: What You Get for $250 a Month

So what does your $250 get you every month? You’ll get all the models included with the basic plan with much higher usage limits. If you’re using video and image generation, for instance, you won’t bump against any limits. Plus, Ultra comes with the newest and most expensive models. For example, Ultra subs will get immediate access to Gemini in Chrome, as well as a new agentic model capable of computer use in the Gemini API (Project Mariner).

Pricing and Availability

That’s probably still not worth it for most Gemini users, but Google is offering a deal right now. Gemini Ultra subscribers will get a 50 percent discount for the first three months, but $125 is still a tough sell for AI. It’s available in the US today and will come to other regions soon.

A Faster Future?

Google previewed what could be an important advancement in generative AI for the future. Most of the text and code-based outputs you’ve seen are generated from beginning to end, token by token. Its large language model (LLM) Diffusion works a bit differently for image generation, but Google is now experimenting with Gemini Diffusion.

Diffusion models create images by starting with random noise and then denoise it to create what you asked for. Gemini Diffusion works similarly, generating entire blocks of tokens at the same time. The model can therefore work much faster, and it can check its work as it goes to make the final output more accurate than comparable LLMs. Google says Gemini Diffusion is 2.5 times faster than Gemini 2.5 Flash Lite, which is its fastest standard model, while also producing much better results.

Google claims Gemini Diffusion is capable of previously unheard-of accuracy in complex math and coding. However, it’s not being released right away like many of the other I/O Gemini features. Google DeepMind is accepting applications to test it, but it may be a while before the model exits the experimental stage.

Even though I/O was wall-to-wall Gemini, Google still has much, much more AI in store.

Conclusion

In conclusion, Google’s Gemini Ultra offers a range of advanced features and higher usage limits, but its high price point may be a barrier for many users. The introduction of Gemini Diffusion, a faster and more accurate model, is an exciting development in the field of generative AI. While it’s not yet available, it has the potential to revolutionize the way we approach complex tasks like math and coding.

Frequently Asked Questions

Q: How much does Gemini Ultra cost?
A: Gemini Ultra costs $250 per month, but subscribers can get a 50% discount for the first three months.

Q: What are the benefits of Gemini Ultra?
A: Gemini Ultra offers higher usage limits, immediate access to new tools, and the newest and most expensive models.

Q: What is Gemini Diffusion?
A: Gemini Diffusion is a faster and more accurate model that generates entire blocks of tokens at the same time, making it 2.5 times faster than Gemini 2.5 Flash Lite.

Q: When will Gemini Diffusion be available?
A: Gemini Diffusion is currently in the experimental stage, and Google DeepMind is accepting applications to test it. It may be a while before it is widely available.