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General Motors Integrates AI and Hands-Free Assist into Cars

Linda Torries – Tech Writer & Digital Trends Analyst by Linda Torries – Tech Writer & Digital Trends Analyst
October 22, 2025
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General Motors Integrates AI and Hands-Free Assist into Cars
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Introduction to AI in Vehicles

General Motors (GM) is integrating more Artificial Intelligence (AI) into its vehicles, which has raised concerns about the potential "enshittification" of cars. To address this issue, GM’s SVP of software, Dave Richardson, shared his vision for the practical use of AI in vehicles.

The Role of AI in Vehicles

Richardson believes that AI can add real value to the driving experience. For example, a car can use AI to set navigation based on the driver’s schedule or queue up media for kids to stream during a road trip. GM is initially using a model called Gemini but plans to develop its own AI model that can operate independently without relying on the cloud.

Benefits of On-Board AI

Having an on-board AI model will allow GM vehicles to function even in areas with low data connectivity. This will increase responsiveness and keep personal information private. Richardson emphasized that GM’s AI model will be limited in its parameters and will not need to rely on the cloud to operate.

Data Collection and Privacy Concerns

One of the concerns about AI in vehicles is the amount of driver data that will be collected. GM has stated that it wants to protect customer data, which is why it does not offer Android Auto or Apple CarPlay. The company requires owner consent for any data sharing, and Richardson claims that data privacy and security are the top priority.

Protecting Customer Data

Richardson stated that he has hired a team to ensure that customer data protection frameworks are in place. He also emphasized that GM has no interest in selling customer data to third parties and that data collection is only for the purpose of improving the product.

Consumer Demand for AI in Vehicles

GM believes that consumers want AI in their vehicles. The company is betting on the idea that AI can enhance the driving experience and make it more convenient.

Conclusion

While there are concerns about the integration of AI in vehicles, GM is taking steps to address these issues. The company’s focus on practical use cases and commitment to data privacy are positive steps. However, it remains to be seen whether GM will be able to balance the benefits of AI with the need to protect customer data.

FAQs

  • Q: What is GM’s vision for the use of AI in vehicles?
    A: GM wants to use AI to add real value to the driving experience, such as setting navigation and queuing up media.
  • Q: Will GM’s AI model rely on the cloud to operate?
    A: No, GM plans to develop its own AI model that can operate independently without relying on the cloud.
  • Q: How will GM protect customer data?
    A: GM requires owner consent for any data sharing and has a team in place to ensure that customer data protection frameworks are in place.
  • Q: Does GM plan to sell customer data to third parties?
    A: No, GM has stated that it has no interest in selling customer data to third parties.
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Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries is a skilled technology writer with a passion for exploring the latest innovations in the digital world. With years of experience in tech journalism, she has written insightful articles on topics such as artificial intelligence, cybersecurity, software development, and consumer electronics. Her writing style is clear, engaging, and informative, making complex tech concepts accessible to a wide audience. Linda stays ahead of industry trends, providing readers with up-to-date analysis and expert opinions on emerging technologies. When she's not writing, she enjoys testing new gadgets, reviewing apps, and sharing practical tech tips to help users navigate the fast-paced digital landscape.

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