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Google confirms it will sign the EU AI Code of Practice

Linda Torries – Tech Writer & Digital Trends Analyst by Linda Torries – Tech Writer & Digital Trends Analyst
July 30, 2025
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Introduction to AI Regulation

The regulation of AI systems is becoming a significant hurdle for Big Tech companies as they aim to deploy technologies that are framed as transformative and vital to the future. Google products, such as search and Android, have been under the scrutiny of EU regulators for years. By getting involved in the development of AI codes, Google can navigate the complex legal environment that is likely to emerge.

A Comprehensive AI Framework

The US has been hesitant to regulate AI, and the current administration is working to remove the existing limits. In contrast, Europe is taking a more serious approach to the potential negative impacts of AI tools, with a rapidly evolving regulatory framework. The EU’s AI Code of Practice aims to provide AI firms with more certainty in the face of a shifting landscape. This code was developed with the input of over 1,000 citizen groups, academics, and industry experts.

Key Provisions of the AI Code

The AI Code of Practice includes several key provisions that AI companies must follow. These include:

  • Publishing summaries of model training data
  • Disclosing additional model features to regulators
  • Managing safety and security in compliance with the AI Act
  • Aligning model development with EU copyright law

The AI Act

The AI Act, which came into force last year, is a comprehensive regulatory framework for AI systems in Europe. This law bans high-risk uses of AI, such as:

  • Intentional deception or manipulation of users
  • Social scoring systems
  • Real-time biometric scanning in public spaces
    Companies that violate the rules in the AI Act can face significant fines, up to 35 million euros ($40.1 million) or 7% of their global revenue.

Implications for AI Companies

Companies like Google that adopt the AI Code of Practice will enjoy a lower bureaucratic burden and easier compliance with the AI Act. However, companies that do not sign the code, such as Meta, will still be subject to the AI Act and its regulations. All AI companies operating in Europe must abide by the AI Act, regardless of whether they have signed the code.

Conclusion

The regulation of AI systems is a complex and rapidly evolving field. The EU’s AI Code of Practice and AI Act provide a framework for AI companies to operate in Europe, while also protecting users from potential negative impacts. As AI technology continues to develop and deploy, it is likely that regulation will play an increasingly important role in shaping the industry.

FAQs

  • What is the AI Code of Practice?
    The AI Code of Practice is a voluntary code developed by the EU Commission to provide AI firms with certainty in the face of a shifting landscape.
  • What are the key provisions of the AI Code?
    The AI Code includes provisions such as publishing summaries of model training data, disclosing additional model features to regulators, and managing safety and security in compliance with the AI Act.
  • What are the implications of the AI Act for AI companies?
    The AI Act bans high-risk uses of AI and requires companies to comply with its regulations. Companies that violate the rules can face significant fines.
  • Do all AI companies operating in Europe have to abide by the AI Act?
    Yes, all AI companies operating in Europe must abide by the AI Act, regardless of whether they have signed the AI Code of Practice.
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Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries is a skilled technology writer with a passion for exploring the latest innovations in the digital world. With years of experience in tech journalism, she has written insightful articles on topics such as artificial intelligence, cybersecurity, software development, and consumer electronics. Her writing style is clear, engaging, and informative, making complex tech concepts accessible to a wide audience. Linda stays ahead of industry trends, providing readers with up-to-date analysis and expert opinions on emerging technologies. When she's not writing, she enjoys testing new gadgets, reviewing apps, and sharing practical tech tips to help users navigate the fast-paced digital landscape.

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