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Google Drops Energy Cost of AI Queries by 33x in One Year

Linda Torries – Tech Writer & Digital Trends Analyst by Linda Torries – Tech Writer & Digital Trends Analyst
August 22, 2025
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Google Drops Energy Cost of AI Queries by 33x in One Year
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Understanding the Environmental Impact of AI Requests

To come up with typical numbers, the team that did the analysis tracked requests and the hardware that served them for a 24 hour period, as well as the idle time for that hardware. This gives them an energy per request estimate, which differs based on the model being used. For each day, they identify the median prompt and use that to calculate the environmental impact.

Breaking Down the Environmental Impact

Using those estimates, they find that the impact of an individual text request is pretty small. “We estimate the median Gemini Apps text prompt uses 0.24 watt-hours of energy, emits 0.03 grams of carbon dioxide equivalent (gCO2e), and consumes 0.26 milliliters (or about five drops) of water,” they conclude. To put that in context, they estimate that the energy use is similar to about nine seconds of TV viewing.

The bad news is that the volume of requests is undoubtedly very high. The company has chosen to execute an AI operation with every single search request, a compute demand that simply didn’t exist a couple of years ago. So, while the individual impact is small, the cumulative cost is likely to be considerable.

Improvements Over Time

The good news? Just a year ago, it would have been far, far worse.

Some of this is just down to circumstances. With the boom in solar power in the US and elsewhere, it has gotten easier for Google to arrange for renewable power. As a result, the carbon emissions per unit of energy consumed saw a 1.4x reduction over the past year. But the biggest wins have been on the software side, where different approaches have led to a 33x reduction in energy consumed per prompt.

Key Factors in Energy Consumption

Most of the energy use in serving AI requests comes from time spent in the custom accelerator chips.


Credit:

Elsworth, et. al.

Optimizations for Reduced Energy Consumption

The Google team describes a number of optimizations the company has made that contribute to this. One is an approach termed Mixture-of-Experts, which involves figuring out how to only activate the portion of an AI model needed to handle specific requests, which can drop computational needs by a factor of 10 to 100. They’ve developed a number of compact versions of their main model, which also reduce the computational load. Data center management also plays a role, as the company can make sure that any active hardware is fully utilized, while allowing the rest to stay in a low-power state.

Conclusion

In conclusion, while the individual impact of an AI request may be small, the cumulative effect of a high volume of requests can be significant. However, with ongoing efforts to optimize energy consumption and reduce carbon emissions, the environmental impact of AI requests can be mitigated. By adopting renewable energy sources, developing more efficient AI models, and implementing effective data center management, companies like Google can minimize their environmental footprint.

Frequently Asked Questions (FAQs)

Q: What is the average energy consumption of an AI request?

A: The average energy consumption of an AI request is approximately 0.24 watt-hours.

Q: How does Google reduce energy consumption for AI requests?

A: Google reduces energy consumption through various optimizations, including the Mixture-of-Experts approach, compact AI models, and efficient data center management.

Q: What is the impact of renewable energy on reducing carbon emissions?

A: The use of renewable energy sources has led to a 1.4x reduction in carbon emissions per unit of energy consumed over the past year.

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Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries is a skilled technology writer with a passion for exploring the latest innovations in the digital world. With years of experience in tech journalism, she has written insightful articles on topics such as artificial intelligence, cybersecurity, software development, and consumer electronics. Her writing style is clear, engaging, and informative, making complex tech concepts accessible to a wide audience. Linda stays ahead of industry trends, providing readers with up-to-date analysis and expert opinions on emerging technologies. When she's not writing, she enjoys testing new gadgets, reviewing apps, and sharing practical tech tips to help users navigate the fast-paced digital landscape.

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