Introduction to Google’s Ads Safety Report
Google has made significant progress in utilizing large language models (LLMs) to combat malicious ads. The company’s 2024 Ads Safety report reveals that it employed a collection of upgraded AI models to scan for bad ads, resulting in a substantial increase in suspended spammer and scammer accounts.
How Google Used AI to Improve Ad Safety
Google deployed over 50 enhanced LLMs to enforce its ad policy in 2024. These AI models were involved in 97 percent of Google’s advertising enforcement and require less data to make a determination, making it feasible to tackle rapidly evolving scam tactics. This approach allowed Google to stay one step ahead of scammers and reduce the number of malicious ads.
Key Findings from the 2024 Ads Safety Report
Google’s efforts in 2024 resulted in 39.2 million US ad accounts being suspended for fraudulent activities, which is over three times more than the number of suspended accounts in 2023 (12.7 million). The factors that trigger a suspension usually include ad network abuse, improper use of personalization data, false medical claims, trademark infringement, or a mix of violations. Additionally, Google identified and removed 1.8 billion bad ads in the US and 5.1 billion globally, which is a small drop from 5.5 billion ads removed in 2023.
The Impact of Google’s Efforts
The company claims that most of the 39.2 million suspended accounts were caught before they ran a single ad, indicating that Google’s efforts were effective in preventing malicious ads from reaching users. This suggests that Google’s use of AI models has improved its ability to detect and prevent fraudulent activities, resulting in a safer online environment for users.
Conclusion
Google’s use of large language models to combat malicious ads has shown promising results. The company’s efforts have led to a significant increase in suspended spammer and scammer accounts, and a reduction in the number of malicious ads. As Google continues to improve its AI models and ad safety measures, users can expect a safer and more trustworthy online experience.
FAQs
- Q: What did Google use to improve ad safety in 2024?
A: Google used a collection of upgraded AI models to scan for bad ads. - Q: How many US ad accounts were suspended for fraudulent activities in 2024?
A: 39.2 million US ad accounts were suspended for fraudulent activities in 2024. - Q: How many bad ads did Google identify and remove in 2024?
A: Google identified and removed 1.8 billion bad ads in the US and 5.1 billion globally in 2024. - Q: What factors trigger a suspension of an ad account?
A: Factors that trigger a suspension usually include ad network abuse, improper use of personalization data, false medical claims, trademark infringement, or a mix of violations.
