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Home Artificial Intelligence (AI)

Helping Machines Understand Visual Content with AI

Adam Smith – Tech Writer & Blogger by Adam Smith – Tech Writer & Blogger
June 10, 2025
in Artificial Intelligence (AI)
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Helping Machines Understand Visual Content with AI
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Introduction to Coactive

Data is a crucial aspect of modern businesses, driving every decision they make. However, most businesses have a significant blind spot: they don’t know what’s happening in their visual data. Coactive, a company founded by Cody Coleman and William Gaviria Rojas, is working to change that. They have created an artificial intelligence-powered platform that can make sense of data like images, audio, and video to unlock new insights.

What Coactive Does

Coactive’s platform can instantly search, organize, and analyze unstructured visual content to help businesses make faster, better decisions. This is a significant improvement over the current methods, which rely on manual sorting and tagging. The company is already working with several large media and retail companies to help them understand their visual content and make data-driven decisions.

The Founders’ Vision

The founders of Coactive believe that their platform serves as an example of how AI can empower humans to work more efficiently and solve new problems. They envision a future where humans and machines work together, with AI giving humans a new set of superpowers. The word "coactive" means to work together concurrently, and that’s the grand vision of the company.

Giving Computers Vision

Cody Coleman first explored the power of AI at MIT while working as a graduate researcher with the Office of Digital Learning. He used machine learning to study how humans learn on MITx, which hosts massive, open online courses created by MIT faculty and instructors. This experience led him to work with companies like Pinterest and Meta on AI and machine-learning applications. He realized that AI could be used to drive business value and unlock new insights from visual data.

How Coactive Works

Coactive’s platform is model agnostic, meaning the company can swap out the AI systems under the hood as models continue to improve. The platform includes prebuilt applications that business customers can use to do things like search through their content, generate metadata, and conduct analytics to extract insights. This makes it easy for businesses to get started with AI-powered content analysis.

Improving the Human-Computer Interface

Coactive is improving the human-computer interface by allowing machines to see the world like humans do. This is a fundamental change in the way we think about human-computer interactions. The company’s platform enables a new paradigm in the ways humans work with machines, allowing them to speak naturally, share images and video with AI, and have the AI understand that content.

Real-World Applications

Coactive is already being used by several large media and retail companies, including Reuters and Fandom. Reuters is using Coactive to improve the quality of search results for journalists, while Fandom is using the platform to understand visual data in their online communities and help remove excessive gore and sexualized content. These use cases demonstrate the potential of Coactive to enable a new way of working with content and AI.

Conclusion

Coactive is at the forefront of a new era in AI-powered content analysis. The company’s platform has the potential to unlock new insights and enable businesses to make faster, better decisions. As AI continues to improve, Coactive is well-positioned to take advantage of these advancements and provide even more value to its customers. The founders’ vision of a future where humans and machines work together is an exciting one, and Coactive is leading the way.

FAQs

  • What does Coactive do?
    Coactive is a company that provides an AI-powered platform for searching, organizing, and analyzing unstructured visual content.
  • What kind of data can Coactive analyze?
    Coactive can analyze data like images, audio, and video.
  • Who are the founders of Coactive?
    The founders of Coactive are Cody Coleman and William Gaviria Rojas.
  • What is the vision of Coactive?
    The vision of Coactive is to enable humans and machines to work together, with AI giving humans a new set of superpowers.
  • What kind of companies is Coactive working with?
    Coactive is working with large media and retail companies, including Reuters and Fandom.
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Adam Smith – Tech Writer & Blogger

Adam Smith – Tech Writer & Blogger

Adam Smith is a passionate technology writer with a keen interest in emerging trends, gadgets, and software innovations. With over five years of experience in tech journalism, he has contributed insightful articles to leading tech blogs and online publications. His expertise covers a wide range of topics, including artificial intelligence, cybersecurity, mobile technology, and the latest advancements in consumer electronics. Adam excels in breaking down complex technical concepts into engaging and easy-to-understand content for a diverse audience. Beyond writing, he enjoys testing new gadgets, reviewing software, and staying up to date with the ever-evolving tech industry. His goal is to inform and inspire readers with in-depth analysis and practical insights into the digital world.

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