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Home Artificial Intelligence (AI)

Jony Ive’s Secret AI Device Exposed

Adam Smith – Tech Writer & Blogger by Adam Smith – Tech Writer & Blogger
May 22, 2025
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Introduction to OpenAI’s New Acquisition

After what felt like an age of tech industry tea-leaf reading, OpenAI has officially snapped up “io,” the much-buzzed-about startup building an AI device from former Apple design guru Jony Ive and OpenAI’s chief, Sam Altman. The price tag? $6.5 billion.

What We Know So Far

OpenAI put out a video this week talking about the Ive and Altman venture in a general sort of way, but now, a few more tidbits about what they’re actually cooking have slipped out. The eagle-eyed folks at The Washington Post spotted an internal chat between Sam Altman and OpenAI staff where he set a target of shipping 100 million AI “companions.” Altman allegedly even told his team the OpenAI device is “the chance to do the biggest thing we’ve ever done as a company here.”

The Mysterious "Companion"

To be clear, Altman has set that 100 million number as an eventual target. “We’re not going to ship 100 million devices literally on day one,” he said. But then, in a flex that’s pure Silicon Valley, he added they’d hit that 100 million mark “faster than any company has ever shipped 100 million of something new before.” So, what is this mysterious “companion”? The gadget is designed to be entirely aware of a user’s surroundings, and even their “life.” While they’ve mostly talked about a single device, Altman did let slip it might be more of a “family of devices.”

Design and Functionality

Jony Ive, as expected, dubbed it “a new design movement.” You can almost hear the minimalist manifesto being drafted. The good news for the impatient among us (i.e., everyone in tech) is that this isn’t just vapourware. Ive’s team has an actual prototype. Altman’s even taken one home to “live with it”. As for when we might get our hands on one? Altman’s reportedly aiming for a late 2026 release.

Rumored Design Details

Naturally, OpenAI is keeping the actual device under wraps, but you can always count on supply chain whispers for a few clues. The ever-reliable (well, usually!) Apple supply chain analyst Ming-Chi Kuo has thrown a few alleged design details into the ring via social media. Kuo reckons it’ll be “slightly larger” than the Humane AI Pin, but that it will look “as compact and elegant as an iPod Shuffle.” And yes, like the Shuffle, Kuo says no screen.

The Future of AI

According to Kuo, the device will chat with your phone and computer instead, using good old-fashioned microphones for your voice and cameras to see what’s going on around you. Interestingly, he suggests it’ll be worn around the neck, necklace-style, rather than clipped on like the AI Pin. Kuo’s crystal ball points to mass production in 2027, but he wisely adds a pinch of salt, noting the final look and feel could still change.

Conclusion

So, the billion-dollar (well, £5.1 billion) question remains: will this OpenAI device be the next big thing, the gamechanger we’ve been waiting for? Or will it be another noble-but-failed attempt to break free from the smartphone’s iron grip, joining the likes of the AI Pin in the ‘great ideas that didn’t quite make it’ pile? Altman, for one, is brimming with confidence. Having lived with the prototype, he’s gone on record saying he believes it will be “the coolest piece of technology that the world will have ever seen.”

FAQs

Q: What is the OpenAI device?
A: The OpenAI device is a mysterious “companion” gadget designed to be entirely aware of a user’s surroundings and life.
Q: Who is behind the OpenAI device?
A: The OpenAI device is a collaboration between OpenAI’s chief, Sam Altman, and former Apple design guru Jony Ive.
Q: When can we expect the OpenAI device to be released?
A: Altman is reportedly aiming for a late 2026 release.
Q: What are the rumored design details of the OpenAI device?
A: According to Apple supply chain analyst Ming-Chi Kuo, the device will be slightly larger than the Humane AI Pin, compact and elegant like an iPod Shuffle, and worn around the neck like a necklace.
Q: Will the OpenAI device be a gamechanger?
A: Only time will tell, but Altman is confident that it will be “the coolest piece of technology that the world will have ever seen.”

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Adam Smith – Tech Writer & Blogger

Adam Smith – Tech Writer & Blogger

Adam Smith is a passionate technology writer with a keen interest in emerging trends, gadgets, and software innovations. With over five years of experience in tech journalism, he has contributed insightful articles to leading tech blogs and online publications. His expertise covers a wide range of topics, including artificial intelligence, cybersecurity, mobile technology, and the latest advancements in consumer electronics. Adam excels in breaking down complex technical concepts into engaging and easy-to-understand content for a diverse audience. Beyond writing, he enjoys testing new gadgets, reviewing software, and staying up to date with the ever-evolving tech industry. His goal is to inform and inspire readers with in-depth analysis and practical insights into the digital world.

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