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Meta is making users who opted out of AI training opt out again, watchdog says

Linda Torries – Tech Writer & Digital Trends Analyst by Linda Torries – Tech Writer & Digital Trends Analyst
May 14, 2025
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Meta is making users who opted out of AI training opt out again, watchdog says
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Introduction to the Controversy

Noyb, a European advocacy group, has requested that Meta cease its artificial intelligence (AI) training on data from European Union (EU) users without their consent. The group has given Meta until May 21 to respond, but it seems unlikely that the company will back down.

Meta’s Stance on AI Training

In a recent blog post, Meta argued that AI training on EU users’ data is essential for developing AI tools tailored to Europeans. The company believes that this training helps create AI models informed by regional dialects, colloquialisms, and cultural nuances. Meta claims that its efforts are more transparent than those of competitors like Google and OpenAI, which have allegedly used EU user data without proper notification.

The Transparency Debate

Meta has emphasized the importance of its AI training in the EU, stating that it is necessary for creating effective AI models that understand European users’ unique characteristics. However, Noyb disputes this claim, arguing that other AI providers do not rely on social network data and still manage to generate high-quality models.

Potential Consequences

Meta has warned that further delays in its AI training plans could lead to significant setbacks, causing the EU to fall behind in the global AI race. The company believes that a simplified regulatory system is necessary to prevent the EU from losing ground to the US and China. Noyb, on the other hand, is exploring options to seek injunctive relief and potentially pursue a class action worth billions in damages to protect EU users’ data rights.

Regulatory Engagement

A Meta spokesperson stated that the company’s plan follows extensive engagement with the Irish Data Protection Commission and reflects the consensus among EU Data Protection Authorities (DPAs). However, Noyb argues that national DPAs have largely remained silent on the legality of AI training without consent, and Meta has simply proceeded with its plans regardless.

The Core Issue

According to Noyb’s founder, Max Schrems, the core issue is whether companies should ask for consent before using users’ data or simply take it without permission. Schrems finds Meta’s claims that stealing personal data is necessary for AI training to be laughable, citing examples of other AI providers that do not rely on social network data.

Conclusion

The dispute between Noyb and Meta highlights the ongoing debate about data privacy and AI training in the EU. As the situation unfolds, it remains to be seen whether Meta will revise its approach or face potential legal action. One thing is certain, however: the outcome of this controversy will have significant implications for the future of AI development and data protection in the EU.

FAQs

  • What is Noyb, and what is its role in the controversy?
    Noyb is a European advocacy group that is fighting against Meta’s AI training on EU users’ data without their consent.
  • Why does Meta believe AI training on EU users’ data is necessary?
    Meta claims that AI training on EU users’ data is essential for developing AI tools tailored to Europeans, as it helps create models informed by regional dialects, colloquialisms, and cultural nuances.
  • What are the potential consequences of delaying Meta’s AI training plans?
    Meta warns that further delays could lead to significant setbacks, causing the EU to fall behind in the global AI race.
  • What is Noyb’s stance on Meta’s claims about AI training?
    Noyb disputes Meta’s claims, arguing that other AI providers do not rely on social network data and still manage to generate high-quality models.
  • What is the core issue in the controversy?
    The core issue is whether companies should ask for consent before using users’ data or simply take it without permission.
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Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries – Tech Writer & Digital Trends Analyst

Linda Torries is a skilled technology writer with a passion for exploring the latest innovations in the digital world. With years of experience in tech journalism, she has written insightful articles on topics such as artificial intelligence, cybersecurity, software development, and consumer electronics. Her writing style is clear, engaging, and informative, making complex tech concepts accessible to a wide audience. Linda stays ahead of industry trends, providing readers with up-to-date analysis and expert opinions on emerging technologies. When she's not writing, she enjoys testing new gadgets, reviewing apps, and sharing practical tech tips to help users navigate the fast-paced digital landscape.

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