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Home Artificial Intelligence (AI)

Shaping AI with Ethics and Innovation

Adam Smith – Tech Writer & Blogger by Adam Smith – Tech Writer & Blogger
March 31, 2025
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Shaping AI with Ethics and Innovation
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Introduction to Dame Wendy Hall

Dame Wendy Hall is a pioneering force in AI and computer science. As a renowned ethical AI speaker and one of the leading voices in technology, she has dedicated her career to shaping the ethical, technical and societal dimensions of emerging technologies. She is the co-founder of the Web Science Research Initiative, an AI Council Member and was named as one of the 100 Most Powerful Women in the UK by Woman’s Hour on BBC Radio 4.

The Gender Imbalance in AI

A key advocate for responsible AI governance and diversity in tech, Wendy has played a crucial role in global discussions on the future of AI. The AI sector remains heavily male-dominated. Dame Wendy Hall shared her experience of breaking into the industry and the challenges women face in achieving greater representation in AI and technology. It’s incredibly frustrating because she wrote her first paper about the lack of women in computing back in 1987, when they were just beginning to teach computer science degree courses at Southampton. That October, they arrived at the university and realised they had no women registered on the course — none at all.

Challenges Faced by Women in AI

There were several reasons for the lack of women in computing. One significant factor was the rise of the personal computer, which was marketed as a toy for boys, fundamentally changing the culture. Since then, in the West — though not as much in countries like India or Malaysia — computing has been seen as something nerdy, something that only ‘geeks’ do. Many young girls simply do not want to be associated with that stereotype. By the time they reach their GCSE choices, they often don’t see computing as an option, and that’s where the problem begins. Despite many efforts, they haven’t managed to change this culture. Nearly 40 years later, the industry is still overwhelmingly male-dominated, even though women make up more than half of the global population.

The Importance of Diversity in AI

Women are largely absent from the design and development of computers and software. They apply them, they use them, but they are not part of the fundamental conversations shaping future technologies. AI is even worse in this regard. If you want to work in machine learning, you need a degree in mathematics or computer science, which means they are funnelling an already male-dominated sector into an even more male-dominated pipeline. But AI is about more than just machine learning and programming. It’s about application, ethics, values, opportunities, and mitigating potential risks. This requires a broad diversity of voices — not just in terms of gender, but also in age, ethnicity, culture, and accessibility.

Ensuring Ethical AI Development

As businesses increasingly integrate AI into their operations, they should take steps to ensure emerging technologies are developed and deployed ethically. Take, for example, facial recognition. They still haven’t fully established the rules and regulations for when and how this technology should be applied. Did anyone ask you whether you wanted facial recognition on your phone? It was simply offered as a system update, and you could either enable it or not. Every new technology has a good and a bad side—the yin and the yang, if you will. There are always benefits and risks. The challenge is learning how to maximise the benefits for humanity, society, and business while mitigating the risks.

The Future of AI

The rapid advancement of AI is transforming everyday life. Dame Wendy Hall envisions a future where AI becomes part of the decision-making process, whether in legal cases, medical diagnoses, or education. AI is already deeply embedded in daily lives. If you use Google on your phone, you’re using AI. If you unlock your phone with facial recognition, that’s AI. Google Translate? AI. Speech processing, video analysis, image recognition, text generation, and natural language processing — these are all AI-driven technologies.

Leveraging Generative AI

Generative AI is nothing to be afraid of, and it is believed that everyone will start using it more and more. Essentially, it’s software that can assist with writing, summarising, and analysing information. People will be relieved not to have to write endless essays. AI will enhance creativity and efficiency, but it must be viewed as a tool to augment human intelligence, not replace it, because it’s simply not advanced enough to take over. AI models are trained on biased data. If they rely on information from the internet, much of that data is inaccurate. AI systems also ‘hallucinate’ by generating false information when they don’t have a definitive answer.

Conclusion

In conclusion, Dame Wendy Hall’s insights highlight the importance of diversity, ethics, and responsible development in the AI industry. As AI continues to transform everyday life, it’s crucial to ensure that its development and deployment prioritize human well-being and safety. By acknowledging the challenges and limitations of AI, we can work towards creating a future where AI enhances human capabilities without replacing them.

FAQs

Q: What is the current state of gender representation in the AI industry?
A: The AI industry remains heavily male-dominated, with women making up a small percentage of the workforce.
Q: What are the challenges faced by women in the AI industry?
A: Women face challenges such as stereotypes, lack of representation, and biased data, which can make it difficult for them to break into the industry.
Q: How can businesses ensure ethical AI development?
A: Businesses can ensure ethical AI development by prioritizing diversity, transparency, and accountability in their AI development processes.
Q: What is the future of AI, and how will it impact society?
A: The future of AI is expected to be deeply embedded in daily life, with AI becoming a part of decision-making processes in various industries. However, it’s crucial to ensure that AI development prioritizes human well-being and safety.
Q: How can generative AI be leveraged in a responsible way?
A: Generative AI can be leveraged in a responsible way by viewing it as a tool to augment human intelligence, rather than replace it, and by acknowledging its limitations and potential biases.

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Adam Smith – Tech Writer & Blogger

Adam Smith – Tech Writer & Blogger

Adam Smith is a passionate technology writer with a keen interest in emerging trends, gadgets, and software innovations. With over five years of experience in tech journalism, he has contributed insightful articles to leading tech blogs and online publications. His expertise covers a wide range of topics, including artificial intelligence, cybersecurity, mobile technology, and the latest advancements in consumer electronics. Adam excels in breaking down complex technical concepts into engaging and easy-to-understand content for a diverse audience. Beyond writing, he enjoys testing new gadgets, reviewing software, and staying up to date with the ever-evolving tech industry. His goal is to inform and inspire readers with in-depth analysis and practical insights into the digital world.

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