Natural Language Processing (NLP): 7 Reasons to Invest in Your Business
- Offer Immediate Customer Service
Even if you’ve never heard of Natural Language Processing, we’ll guess you’ve likely heard of chatbots – AI-based software that can hold conversations with people on websites or in apps. Chatbots use NLP to help your customers get immediate answers to any question, no matter the time of day or day of the week.
- Save Time and Money
Every business needs to make a profit. And if you can find a way to save, the money-making aspect becomes all the easier. NLP offers a proven way to save both time and money for businesses across industries.
- Moderate User-Generated Content
Let’s leave chatbots to one side and look at another NLP-based solution. You can use the technology to enforce spam filters and block unwanted content; on websites and in email.
- Boost Your Conversion Rate
Converting site visitors to customers is the key focus of many marketing executives. And they use all manner of methods to optimize conversion because – the better the rate, the lower the customer acquisition cost.
- Improve the End-User Experience
Points one-through-four cover a common theme: they all improve the end-user experience. Meaning thanks to NLP, your website visitors can: quickly find what they’re looking for – using semantic search engines; get help in an instant – using (you guessed it) chatbots; see high-quality content only, avoiding spam or hate speech – using user-generated content (UGC) moderation tools.
- Increase Employee Satisfaction
AI-based solutions are built to handle the most time-consuming, mundane, or routine tasks – in the case of NLP-based software, these tasks include: answering repetitive questions; moderating comments; acting as customer support; monitoring for references to a company or its services/products on social media; scanning documents for keywords and filtering them (for example, CVs); classifying emails (for example, as spam); and spell checks – and many more.
- Rank Higher in Search
Search engine optimization is a critical factor in business. Every company wants to rank as high as possible. And you guessed it: Natural Language Processing can help. Solutions can analyze search queries, then detect and suggest related keywords, saving time spent on research while optimizing your content. As a result, your site’s SEO will improve, and your company will become more visible.
Conclusion
These are just a handful of the possibilities of Natural Language Processing. If you’d like to learn how the tech can help your company, schedule a free consultation with one of our specialist NLP-for-business consultants.
