Introduction to the New Search Paradigm
Customers are discovering brands and learning about products and services in new ways, from traditional search to AI search, to AI agents and more. The discovery journey has completely changed, and brands need to adapt to the new paradigm. With the rise of AI, the way people search for information and interact with brands has undergone a significant transformation.
What is Yext Scout?
Launched earlier this year, Yext Scout is an AI search and competitive intelligence agent that’s designed to boost brand visibility and uncover critical insights related to the new AI-driven search platforms, alongside ‘traditional’ searches as we know them. Scout is part of Yext, the leading brand visibility platform.
How Yext Scout Works
Scout provides performance benchmarks laid out against a brand’s local competitors, and creates smart recommendations that you can act on, in real-time. This allows brands to gain a better understanding of their online presence and make data-driven decisions to improve their visibility.
The Impact of AI on Search and User Behaviours
Yext will be exploring the massive impact AI has had on search and user behaviours, and how Scout can inform marketing professionals, at a webinar, ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms.’ With AI now ever-present in digital interactions, platforms like ChatGPT, Gemini, Perplexity, and latterly, Grok, have huge influence over consumers’ discovery and interaction with brands.
Optimizing Content for AI Platforms
Increasingly presented top-of-page, AI discoveries are replacing the traditional search engine results page with conversational answers that remove users’ need to sift through potentially unreliable results. Brands need guidance to understand how to optimise their content so it ranks optimally in these emerging channels. Measurement of effectiveness is also new territory, putting many companies behind their better-informed, if not better-providing competitors.
Upcoming Webinar
The Yext webinar on 24 September will help brand and marketing professionals improve visibility, track and tailor sentiment, and measure performance across social content, reviews, and local listings. Join Yext for the exclusive session, ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms,’ on Wednesday 24 September at 1pm BST / 2pm CEST.
Conclusion
In conclusion, the search landscape has changed dramatically with the rise of AI, and brands need to adapt to these changes to remain visible and competitive. Yext Scout is a powerful tool that can help brands navigate this new paradigm and improve their online presence. By attending the upcoming webinar, marketing professionals can gain valuable insights and learn how to optimize their content for AI platforms.
FAQs
Q: What is Yext Scout?
A: Yext Scout is an AI search and competitive intelligence agent that helps brands boost their visibility and uncover critical insights related to AI-driven search platforms.
Q: How does Yext Scout work?
A: Scout provides performance benchmarks and creates smart recommendations that brands can act on in real-time.
Q: What is the impact of AI on search and user behaviours?
A: AI has significantly changed the way people search for information and interact with brands, and platforms like ChatGPT and Gemini have huge influence over consumers’ discovery and interaction with brands.
Q: How can brands optimize their content for AI platforms?
A: Brands need to understand how to optimize their content to rank optimally in emerging AI channels, and tools like Yext Scout can provide guidance and support.
Q: What is the Yext webinar about?
A: The webinar will explore the impact of AI on search and user behaviours, and how Yext Scout can help marketing professionals improve visibility, track sentiment, and measure performance across social content, reviews, and local listings.
